IT-Supported Business Performance and E-Commerce Application in SMEs
نویسندگان
چکیده
As E-commerce is developing in China, using E-commerce becomes more important to small and medium enterprise (SMEs). The small business has several advantages, including low cost and the ability to begin on a part-time basis. E-business technology can strengthen these advantages. In this paper, the authors introduce the ECRM and E-business strategy in enterprise and use VAR model to analyze how E-Business Application affects business performance in emerging countries like China. The results show that E-business application can improve the sales performance of small business, and E-business is an important factor to success. IT-Supported Business Performance and E-Commerce Application in SMEs
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ورودعنوان ژورنال:
- JECO
دوره 11 شماره
صفحات -
تاریخ انتشار 2013